Writing a Brochure that Sells Your Products or Services – Part 2
Part 1 in this series — Writing a Brochure that Sells Your Products or Services — will help you define your mark. This blog covers writing the copy or content for your brochure for a great design. All...
View ArticleWhy Use a Professional Website Copywriter?
I sometimes hear business owners say “Why should I have my website written by a writer who is not familiar with my business?” It’s true that most people know how to write at some level, so they think...
View ArticleWriting an Event Invitation that Gets Results
Are you organising a business event and want to get as many people to attend it as possible? Writing an effective invitation is the key to filling the room to make the event a success. Here are a few...
View ArticleMetaphors for Powerful Persuasive Writing and Speaking
If people were to think about metaphors at all – and they don’t – most would probably consider them a play on words, or a literary trick suitable only for poetry or novels. This is not only a gross...
View ArticleWriting a Sales Letter to Get Your Phone Ringing
Sales letters reach people. Whether your company makes cleaning products or runs self-development retreats, a sales letter – especially a personalised one – can hit the mark like no other form of...
View ArticleTips for Writing an About Us Page that Boosts Credibility and Builds Trust
The About Us page is usually the last on the list when it comes to writing website content. In many cases, website copywriters run out of steam by the time they come to the task of writing an About us...
View ArticleSEO Copywriting ─ Making It Easier for Customers to Find You
SEO copywriting can be a crucial key in your marketing strategy. You can invest your time and money in developing a great website only to find that you aren’t generating the amount of business you...
View ArticlePersuasive Writing — Simple Tips to Make Your Writing More Persuasive
Want to make your writing more persuasive? Taking a few final steps after drafting your persuasive writing will make a big difference in how effective it is. Apply these simple tips to make your...
View ArticleFreelance Copywriter: Understanding the Basics
Looking for a freelance copywriter that meets your requirements can be a challenge. You want to be sure the person can do the work to a high standard while staying within your budget. Here we look at...
View ArticleCapability Statement: What It Is and How to Create One
Having a capability statement is becoming increasingly important, especially if your business is seeking to win business from government agencies. You can also use it to show potential clients in other...
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